Sidoarjo – For the first time a fashion show by involving airport security unit officers (aviation security/avsec) as a live mannequin held at Juanda international airport, Surabaya Friday morning (19/12/2014). Eight officers of the Avsec wear fashion brand of Richfield, which since the middle of November 2014 and has opened a pop-up store in Terminal 2 (T2) at Juanda international airport. They will stand by turns over 5 hours demonstrated the latest collection of Richfield.
"Richfield is the first outlet of PT Angkasa Pura Retail subsidiary Angkasa Pura Airports-as well as a warm up before we opened another brand with dozens of outlets in this Juanda Airport terminal building ," said President Director of PT Angkasa Pura Retail Teges Prita Soraya. Inspired by the world of aviation in the United States Navy during World War II, a collection of Richfield reserved for men who have an adventurous spirit. The design is tailored to different types of weather conditions, until the most extreme though. Election of the officers of the avsec as live mannequins were based on the characters and their profession in accordance with the spirit of adventure of this Richfield brand, Teges said.
According to Teges, within one month since it opened, sales targets exceeded at Richfield pop-up outlet. This proves that the airport's retail business has a bright future, and the presence of Angkasa Pura Retail here is to provide experience and new color shopping in airports, obviously Teges.
In addition to Richfield, Angkasa Pura Retail plan will also open pop-up outlets from different brands at Juanda international airport, such as Tulisan, Soap, My Desserts Indonesia, Wakai, and the Little Things She Needs. The brands will be occupying thiers own outlets in T2 Juanda international airport.
Tulisan is a brand that is already popular in Jakarta. The collection includes canvas bag, pouch, until writing books designed by artists Melissa Sunjaya. Each collection is hand-painted by various young artisan who have the passion in the world of art, each telling a story that has a special meaning for the artist.
While My Indonesia is special outlets that sell original crafts items of Indonesia, including furniture and home accessories which have export quality. Every product sold in My Indonesia were made by traditional craftsmen with precision workmanship in accordance with international standards.
"Angkasa Pura Retail wants to create a new shopping experience in the air. All the outlets we prepare would be of interest to the users of the airport, even just for taking a picture in front of our outlets," said Teges. [APR]
