JAKARTA - PT Angkasa Pura Retail (APR) as a subsidiary of PT Angkasa Pura I (Persero) targeting the management of 15%, or about 10,000 square meters (m2) of commercial area airports under the management of the company. Director of Angkasa Pura Retail Teges Prita Soraya said the commercial area airports under the management of Angkasa Pura I, through a variety of business diversification. By having an independent brand within two years, he is sure to bring the APR into the largest retail travel companies in Indonesia.
"This is certainly going to make a major contribution to the Angkasa Pura I, as the parent company. We want to bring the APR into Indonesia retail Travel Company with regional recognition for providing the highest quality partners, and customers," said Teges in a release on Wednesday (22/10 / 2014). The formation of the APR in order to strengthen the business structure of Angkasa Pura, which is the main target of the company, is to increase revenue, especially non-aeronautical revenues.
Since September 2014, the APR was established to support the company's strategy. The establishment of the APR in accordance with the deed of incorporation on September 23, 2014 and approval of the Ministry of Justice and Human Rights with No. AHU-26401.40.10.2014. "Angkasa Pura Retail is engaged in sales and marketing, with sales efforts in the form of duty free, duty paid, food & beverage (F & B). As for marketing services, such as marketing communications, graphic design, media placement and buying, and event activation, "Teges said. He added that the APR in his first lunge will make a F & B outlets, such as coffee corner named REPUBLIC, in addition to several F & B outlets and other retail, which will soon be opened at the International Airport of Sultan Aji Muhammad Sulaiman Sepinggan, Balikpapan.
Currently, there are about 25 partnership brand that will take part in a business move APR, among Wakai, Timberland, Rimowa, Red & White Wine Spirits, South Dakota, Richfield, National Geographic Store, Levis, writing, Nescafe Dolce Guto, and some other well-known brand. In addition to cooperating with well-known brand as a business partner, the APR is also developing 11 original in-house brands, one of them is the BACI, which is a makeup and beauty stores.
The APR is a subsidiary company established in 2014 with initial capital of 50 billion IDR, with the shareholding held by Angkasa Pura I and Angkasa Pura Hotel. Today, Commissioner of Angkasa Pura Retail held by Polana B. Pramesti, who currently serves as the Technical Director of Angkasa Pura I. (Pardika Dewi RS / Source: Sindonews.com)
