Angkasa Pura Airports Conducts Selection Process for the Design Competition of Airport’s Customer Service Officer Uniform

12 Feb 2019

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JAKARTA - Angkasa Pura Airports conducts a selection process for the Design Competition of Airport’s Customer Service Officer (CSO) Uniform on Tuesday (12/2) at the Holiday Inn Hotel in Kemayoran. At this stage, 12 designs are selected for the final stage which will be held by the end of February 2019.

The online registration of CSO Uniform Design Competition opened on January 18 to February 4, 2019. There are around 1,700 registrants consisting of 1,498 individual participants and 202 group participants.

There are 388 designs received online which account for 22 percent of the total participants and 318 designs received by post, accounting for 18.7 percent of the total participants. As for 318 works received by mail, 260 designs are individual works, 58 are group designs, and 33 designs are submitted without the information. Furthermore, only 135 designs that passed verification stage. In the selection process, the judges screened 24 designs and then selected 12 finalists who qualified to continue to the final stage.

The board of jury consists of six people of three external judges and three from the internal company. Acting as Chair of the board of jury, Angkasa Pura Airports’ Vice President of Airport Services and Hospitality Yudhaprana Sugarda is accompanied by Senior Manager of Corporate Communication Awaluddin as a representative of the Corporate Secretary and representative of Corporate Planning and Transformation Yuyun W. Meanwhile, the external jury are Indonesia Fashion Designer Association (APPMI)’s Jakarta branch chairman Rudy Chandra, ESMOD Jakarta Academic Program director Patrice Desilles, and Fashion Designer, Erdan.

 "To provide a new atmosphere in service and to get closer to airports’ users with Indonesia hospitality, Angkasa Pura Airports plans to create a uniform for Customer Service Officers at Angkasa Pura Airports. Hence, Angkasa Pura Airports organizes this competition to find the best design from the community for the design of airport CSO uniform," said Yudhaprana on the sidelines of the judging session.

Meanwhile, Rudy appreciated the design competition carried out by Angkasa Pura Airports. "I am very surprised that Angkasa Pura Airports hold a uniform design competition because usually other companies use the service of famous designers to design their uniforms. What Angkasa Pura Airports does also can be done by other companies because it can support the development of the younger generation in creative industries, especially the fashion industry and design.”

In line with Rudy Chandra’s statement, Erdan also said that this contest was quite interesting because it helps improving the creativity of Indonesians through the contribution of designing uniform for public servants, in this case is to the airport service providers. Similar with Erdan, Patrice also said Angkasa Pura Airports initiative to hold this contest is excellent. It can be seen from the large number of registrants. However, Patrice said the most of designs showed that the designers still try to play it safe.

 "Most participants still play safe by sending designs that considered not that bold. Perhaps, it is because they already have reference which is just like that. I expect bolder designs from color, shape to the details of the product," Patrice said.  She also considered that most participants still think that Indonesian Experience is related to batik even though there are many other Indonesian Heritage such as songket, tenun, and others. "So, I'm looking for something extraordinary here for the image of Angkasa Pura Airports and of course the Indonesia Experience," Patricia said. In addition, during the final stage, the 12 finalists will present their designs in front of the Board of Directors of Angkasa Pura Airports by holding a fashion show.

Later on, the new CSO uniform is expected to give uniqueness in providing services to airport service users as well as creating a unique atmosphere of Angkasa Pura Airports. Apart from that, it is hoped that the competition can foster community participation in making the airport an innovation hub for young people who produce creative work. The competition aims to get designs for daily uniform, casual uniform and batik uniform for the airports’ CSO. The total prize of the competition is of Rp150 million (US$10,627) and is divided for three winners. The first winner will receive Rp75 million and the second winner will receive Rp50 million while the third winner get Rp25 million.