JAKARTA, 21 February 2018 - Angkasa Pura Airports initiated the operation of "Airports-Airlines Gathering 2018" in an effort to strengthen cooperation with its airline partners. This activity also aims to synergize the airports development strategy of Angkasa Pura Airports to be relevant to the development strategy of the airline partners in 2018.
"'Airports-Airlines Gathering 2018' is part of Angkasa Pura Airports' effort in order to strengthen cooperation with its airline partners, by accommodating and facilitating input from airlines which is one of the customers for the airport. In addition, this event is also a venture of Angkasa Pura Airports to synergize its airport development strategy with airline strategy, so that the potential and opportunities of market development in 2018 can be optimized,"said by Director of Angkasa Pura Airports Faik Fahmi on the sidelines of" Airports- Airlines Gathering 2018"held at Hotel Borobudur, Jakarta, Wednesday (21/2/2018).
According to Faik, by 2018 Angkasa Pura Airports will undertake several airport marketing programs and related customer relationship management activities. "Among them are incentive programs for airlines, Collaborative Destination Development (CDD), and integrated marketing campaign. It is expected that this will help the airline in developing its business, especially in the opening of new routes and the addition of flight frequencies. It is also a way of Angkasa Pura I in contributing to advance the national aviation industry, encouraging increased air transport traffic, optimizing airport performance, as well as providing alternative flight schedules for the community,"Faik added.
The incentive program for airlines is the exemption of landing fee for new routes or flights at Pattimura Ambon Airport, Frans Kaisiepo Biak Airport, and El Tari Airport Kupang for 6 months. Then 50% landing fee for new routes or flights at I Gusti Ngurah Rai Airport Bali, Juanda Airport Surabaya, SAMS Sepinggan Airport Balikpapan, Sultan Hasanuddin Airport Makassar, Adisutjipto Airport Yogyakarta, Sam Ratulangi Airport Manado, Lombok Praya Airport, Adi Soemarmo Airport Solo, and Syamsudin Noor Airport Banjarmasin for 6 months.
"The incentive program for other airlines is in the form of waivers of airline promotion expenses at the airport for a full month, waivers for the inauguration of new airport routes, and incentives to stimulate passenger growth," added by Devy Suradji's Director of Marketing and Space Services.
Collaboration Destination Development (CDD) in 2018 will be conducted in 10 cities, namely Solo, Balikpapan, Biak, Ambon, Lombok, Surabaya, Makassar, Manado, Banjarmasin and Kupang. "CDD is a focus group discussion forum initiated by Angkasa Pura I involving all stakeholders of the regional tourism industry to jointly promote the development of regional tourism industry. CDD is done in three phases; the first phase to build the awareness of the tourism industry, the second phase to collect and enable stakeholder collaboration and participation, and the final phase for hardening strategy and further action development,"Devy said.
In addition, Angkasa Pura Airports also organized an integrated campaign with global activities (integrated marketing campaign) to increase exposure amidst global events such as IMF-World Bank Annual Meeting in Bali in October 2018, International Council of Woman (ICW) General Assembly in Yogyakarta (September 2018), Torch Relay Asian Games 2018 in Yogyakarta-Solo-Semarang (August 2018), Earth Day 2018 in Balikpapan (22 April 2018), and Earth Hour 2018 at 13 Angkasa Pura I airport (March 2018).
"With closer cooperation and synergy with airline partners, it can elaborate potential opportunities that can be developed, so as to create new trends and value added services for aircraft passengers that ultimately improve joint performance," Devy hoped.
